ZEBRA Blog

As prospecting is the first stage of your sales process, it is important to do it well. With the right group of people targeted, every following stage of your sales funnel has a higher chance of success.

Lead generation is a term that gets used a lot in the world of marketing. It is an essential component of the sales process of most companies, but many people outside of the industry aren’t familiar with what the term means.

Cold emails are emails sent to recipients who haven’t previously contacted the sender. They can be sent, legally, from companies to potential clients or collaborators with the intention of gaining business. With these tips, you will be on your way to writing effective cold emails to gain your company clients.